Destroying Self-Doubt - Discovering Your True Self -            and Taking Control of Your Life Forever!                          

                                                                                             Frequently Asked Questions:                                            _______________________________________________                                  

* What, exactly, is "The Trophy Effect"?

"The Trophy Effect" is a powerful, subconscious dynamic, which,         in its "default" mode, causes human beings to focus on their shortcomings rather than on their accomplishments.  As a result, we are inclined to feel more doubtful than hopeful and are more likely to re-consider taking action than to play full out.  What's more, this subconscious force is triggered at the exact same moment as our survival instinct, thus is so well concealed that most of us are not even aware that it is occurring.  Therefore, most of us do not know that "The Trophy Effect" is something that we have the ability to harness and then employ in our favor - simply by learning how to do so.                                                                                                                                                  

*Does the book simply explain "The Trophy Effect"                  or does it offer a solution?

Both.  Which is why "The Trophy Effect" process is so powerful. Therefore, whether you choose to read the book or listen to the CD's (or choose to be coached through it personally), you will not only discover what this dynamic is and why it occurs, but how to overcome it.  In the end, readers / participants will be inviited to complete a series of four simple exercises, which have been designed to re-condition both the mind and he brain, thereby enabling "The Trophy Effect" to begin working for them rather than against them!                                                                                                                                                                          

*How will "The Trophy Effect" improve my life?

The outcome of "The Trophy Effect" is to cause a major shift in your psychology; thereby leaving you more empowered, more conscious, more confident, and more passionate.  The purpose is to enable you to live "intentionally" rather than "in reaction" to your circumstances.  As    a result, you should feel signifcantly more free and joyful!                                                                           

*How is this accomplished?

"The Trophy Effect" is a powerful visual exercise, which has been designed to prompt specific insights and inspire specific realizations, thereby enabling you to see what is truly going on within your own psychology.  Once "the light bulb comes on," you will be able to see clearly for yourself why and how you have been living at the effect of this dynamic, thereby prompting the realization that you have complete control over "tunring it around" - thus full access to the power of choice!                                                                                                                      

* What makes it work?  -And will it work if someone               simply skims the book looking for pearls?

Frankly, it is recommended that one not do that - for in order to   extract full value from the process, one should follow along as fully     and intentily as possible.  However, most readers discover this to be a relatively easy assignment in that the entire process is both compelling and fun; being centered around a metaphorical journey of ones own mind.  Given this premise, the reader is invited to particpate as if they were attending a seminar rather than reading a book - which is precisely how one should approach this exercise if they are truly committed to "destroying self-doubt, discovering their true Self,        and taking control of their life forever!"                                                                                                                                                        

* Sounds wonderful, yet what about the "exercises?"      Must one complete the exercises in order to "get it?"

Why would one not want to "get it" nor complete the exercises?     Again, the exercises are very simple and lots of fun - yet those who "play full out" are more likely to be rewarded for their efforts.  Still, even if one were to skip the exercises entirely, there is great value to be had by simply going along for the ride and learning what there is to learn - as one is guaranteed to discover "the Secret of The Trophy Effect" by simply completing the journey.  However, there is no limit to the degree of "enlightenment" wihich awaits those who surrender fully into the metaphor and take the exercises to heart...