Frequently Asked Questions   ______________________________________________________________                                  

* What, exactly, is "The Trophy Effect"?

    The Trophy Effect is an innate, subconscious force that causes human beings to focus      on their shortcomings, rather than on their accomplishments.  As a result, we are inclined to   feel more doubtful than  hopeful and are more likely to give up on things rather than stay     the course.   Moreover, because The Trophy Effect is tied directly to our survival instinct     (our “reactionary mind”), it is so well concealed that most of us are not even aware that it is occurring. Therefore, we do not know that The Trophy Effect is something over which we can exercise full control by simply discovering how to do so!                                                                                                                                                   

* Does the book simply explain "The Trophy Effect" or does it also provide an effective resolution?

    Both.  Which is why The Trophy Effect process is so powerful. Therefore, whether you          read the book or are able to be coached through the process personally, you will not only discover what this dynamic is and why it limits you, but how to overcome it.  In the end, readers / participants will be invited to complete a series of four simple exercises, which have been designed to re-condition both one's reactive mind and their physical brain, thereby enabling The Trophy Effect to begin working for them rather than against them!                                                                                                                                                                          

* How will "The Trophy Effect" improve my life? 

    By becoming aware of and neutralizng The Trophy Effect, you will be enabled to override both your “reactive mind” and your fears. The purpose of the book is to produce a major shift in your psychology, leaving you more conscious, more confident, more empowered, and more passionate.  The ultimate outcome of The Trophy Effect is to empower you to live "intentionally" rather than "in reaction" to your circumstances – resulting in a greater sense of freedom, happiness, connectedness, and joy!                                                                                      

* How is this accomplished?

    "The Trophy Effect" is a powerful visual exercise, which has been designed to inspire specific insights and prompt specific realizations, thereby allowing you to observe what is really going on within your own psychology.  Once "the light bulb comes on," you will be able to see for yourself how and why you have been living at the effect of  this dynamins, thereby enabling you to "turn it around" - resulting in fuller access to the power of choice!                                                                                                                             

* What makes it work?  -And will it work if someone simply skims  the book "looking for pearls?"

    Frankly, it is recommended that you not do this - for in order to extract full value from the process, you should follow along as fully  and intentily as possible.  However, most readers discover this to be a relatively simple assignment in that the entire process is both compel-ling and fun; being centered around a metaphorical journey of ones own mind.  In support of this metaphor, it will serve you to "particpate" as if you were attending a seminar rather than reading a book - which is precisely how you should approach The Trophy Effect if you are truly committed to "destroying self-doubt, discovering your  true Self, and taking control of your life forever!"                                                                                                                                                        

* Sounds wonderful, yet what about the "exercises?"                      Must one complete the exercises in order to "get it?"

    Why would anyone not want to "get it" nor complete the exercises?   Again, the exercises     are very simple and lots of fun - yet those who "play full out" are much more likely to be fully rewarded for their efforts.  Still, even if you were to skip the exercises entirely, there is great value to be had by simply "going along for the ride" and learning what there is to learn - as you will discover "the Secret of The Trophy Effect" by simply completing the journey.  However, there is  no limit to the degree of "enlightenment" wihich awaits those who surrender fully into the metaphor and take the exercises to heart!               

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    "If you truly want to be happy, get out of your own way!  Divorce the past, marry your dreams - and then dedicate your Self to being a hole in the universe through which the Divine Spirit can work its magic..."                                                                                                                                                                   ---Michael Nitti,  Author; "The Trophy Effect"                                                                                                                      

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